LAS VEGAS (January 7, 2019) –Harley-Davidson, the company that has defined the motorcycle industry for the past 115 years, today showcased its next generation of two-wheeled transportation at the Consumer Electronics Show in Las Vegas unveiling the full product specification, connectivity and pricing for the first time. LiveWire™, Harley-Davidson’s first electric motorcycle, and the most connected motorcycle experience ever, will be available for delivery later this year.
The LiveWire™ motorcycle represents the future of Harley-Davidson, bringing high-performance electric propulsion, evocative design, and cellular connectivity to today’s rider. The first of a new portfolio of motorcycles that provides an all new two-wheel experience, the LiveWire™ motorcycle delivers thrilling acceleration, agile handling, premium materials and finishes, and a full suite of electronic rider aids and interfaces for a completely connected experience.
The performance of the LiveWire™ motorcycle will deliver an exhilarating ride for seasoned motorcyclists, while its clutch-free design also makes the experience for new riders easier than ever. The launch of the LiveWire™ model supports Harley-Davidson’s 2027 strategic objectives to reinvigorate its U.S. business, accelerate the pace of international growth, build the next generation of riders globally and establish the company as the leader in the electrification of two-wheeled transportation.
“We’re at a historic juncture of the evolution of transportation, and Harley-Davidson is at the forefront,” said Harley-Davidson CEO, Matt Levatich. “Innovation that moves the body and soul has always been at the heart of our brand, and this next chapter in our history is about creating products and opportunities for existing and aspiring riders of all ages and walks of life.”
An all-new Riding Experience with Iconic Harley-Davidson Power
Accessible to new motorcyclists and a thrill for accomplished riders, the LiveWire™ motorcycle is the perfect combination of power, performance and technology. Features include:
● Amazing acceleration: from 0 to 60 mph in under 3.5 seconds. The instant torque provided by the H-D Revelation™ electric powertrain can produce 100 percent of its rated torque the instant the throttle is twisted, and 100 percent of that torque is always available.
● Twist-and-go ease of use: Electric power requires no clutch and no gear shifting, greatly simplifying operation for new riders. All riders will appreciate the braking effect of the power regeneration mode as it adds charge to the battery, especially in stop-and-go urban traffic.
● H-D™ Connect Service: The LiveWire™ motorcycle is equipped with H-D™ Connect, which pairs motorcycle riders with their bikes through an LTE-enabled Telematics Control Unit coupled with connectivity and cloud services using the latest version of the Harley-Davidson™ App. This technology makes the LiveWire™ motorcycle the first North American mass-market cellular-connected electric motorcycle. With H-D Connect, data is collected and transferred to the app to provide information to the rider’s smartphone about:
○ Motorcycle status: Information available through H-D Connect includes battery charge status and available range from any location where sufficient cellular signal is available. This allows the rider to remotely check the charge status including charge level and time to completion. Riders will be able to locate a charging station with ease thanks to an integrated location finder built into the H-D App.
○ Tamper alerts and vehicle location: H-D Connect indicates the location of the parked LiveWire™ motorcycle and alerts can be sent to the rider’s smartphone if the bike is tampered with or moved. GPS-enabled stolen-vehicle tracking provides peace of mind that the motorcycle’s location can be tracked (Requires law enforcement assistance. Available in select markets).
○ Service reminders and notifications: Reminders about upcoming vehicle service requirements and other vehicle care notifications will be provided to the rider through the H-D App. In addition, riders will receive automated service reminders.
● Performance and range optimized for the urban street-rider: With the ability to travel an estimated 110 miles of urban roads on a single charge.
● Handling and control: The LiveWire™ motorcycle chassis is designed to deliver agile handling for confident control on urban streets and a thrilling ride on curving backroads. The H-D Revelation™ powertrain sits low in the motorcycle to lower the center of gravity and help the motorcycle handle well at all speeds and make it easier to control when stopped. The motorcycle also features premium technology — Electronic Chassis Control is standard and features a cornering-enhanced Anti-lock Braking System and Traction Control. The systems are fully electronic and utilize the latest inertial measurement unit and ABS sensor technology.
● Distinctive Harley-Davidson sound, minimal vibration: The LiveWire™ motorcycle features the H-D Revelation™ electric powertrain which produces minimal vibration, heat, and noise, all of which enhance rider comfort. The LiveWire™ model is designed to produce a new signature Harley-Davidson sound as it accelerates and gains speed; this new futuristic sound represents the smooth, electric power of the LiveWire™ motorcycle.
From Project LiveWire™ to LiveWire™ Motorcycle
The vision behind the production LiveWire™ motorcycle began with Project LiveWire, revealed as a prototype in 2014. Through a traveling demo program, Project LiveWire gave potential customers the opportunity to provide feedback on what they would want from a true Harley-Davidson electric motorcycle and shape the evolution of the motorcycle in keeping with the Motor Company’s customer-led approach. The response was very enthusiastic – and the production LiveWire™ motorcycle incorporates knowledge gained from the development of the prototypes, feedback from customer demos, further design progress at Harley-Davidson and the latest advanced technology.
LiveWire™ will go on sale in 2019 and will be priced at $37,250 CAD MSRP.
I was quite interested a few years ago when I heard H-D was joining the electric motorcycle fray. Unfortunately, with that price-tag, I think the LiveWire is just going to be a toy for a few rich boys. Few people are going to drop that kind of money on a motorcycle that you cannot even tour on. You can buy two Street Bobs or a fully loaded Road Glide for less money. I’m just hoping that the technology trickles down to (much) cheaper models. If not, I’m afraid the LiveWire is dead before it even leaves the gate.