Harley names new CEO

By Cycle CanadaPosted on

Harley-Davidson has named Matt Levatich as its new CEO. Levatich will replace current CEO Keith Wandell starting May 1, 2015. 

Levatich has an undergraduate degree in mechanical engineering from Rensselaer Polytechnic Institute, and also a masters degree in engineering management and an MBA from Northwestern University. He joined Harley in 1994 and is currently the COO and president of Harley-Davidson Motor Co. (which is housed under parent company Harley-Davidson, Inc.). 

“It is a great honour to become the next CEO of this iconic company,” Levatich said. “Harley-Davidson is one of the world’s most powerful and revered brands, and through our strategies to provide unrivaled products and experiences for our customers, we aim to extend our reach and work to realize our full potential as a growing global company.”

RECENT ARTICLES



Archives – Zabel in the Wild Canadian West on BMW’s 40th anniversary R 1250 GS! – Part 4


Archives – 2023 Triumph Tiger 1200 GT/Rally


Archives – Royal Enfield Classic 350 – The Discreet Charm of Nostalgia!


Punish the Competition with the Tougher New 2025 KTM 990 Duke R


Triumph Factory Racing Announces 2025 SMX Riders


MV Agusta F3 Competizione